Nowadays, it is almost impossible to imagine a person’s life without social networks, and the same
goes for running large and small businesses. The Internet, and social media in particular, is the
engine behind the promotion of goods and services nowadays.
So, more and more people turn to SMM specialists for help. But, as you know, not a single professional can do without supportive materials and tools, including in this industry.
To facilitate your workflow, it is not at all necessary to use exclusively the features provided by a particular social networking site. Surely, you can find some time and create a postcard or edit image, publish it, browse comments, reply to the last couple of messages, and tirelessly leave likes to potential subscribers. Yet, it is much more convenient and simpler to give up these responsibilities and entrust them to different services.
You can find useful services for literally any activity, from content creation to planning, from remote publishing to results analytics. For greater convenience, they can all be divided into categories.
Content Creation Tools
Of course, you can process each photo on your own, correct and add every detail to a collage manually, dwell on the design of your stories, look for necessary hashtags, or edit texts and break them into paragraphs. But you can turn to special services where you are provided with ready-made filters, presets, and templates as well.
Searching for hashtags will become faster, and you will easily match necessary symbols and other details to the specifics and style of your product. The role of stories or different types of videos should also not be underestimated, and therefore, various content makers will help make them original and creative. Such applications significantly reduce the time spent on creating interesting and high-quality content.
The most common option for maintaining a consistent style of publications and stories is Adobe’s products, namely Lightroom and Photoshop. Adobe Photoshop was created as a graphics editor. Detailing, skin retouching, and other refinements are done there.
Lightroom has become a basic tool to select, catalog, and process RAW photos. A large number of professionals use exclusively Lightroom in their work, as its features work fine to turn an ordinary photo into a work of art.
Grammarly is a great solution for text content. It can be installed for free in the Chrome browser, so you can write quality articles for websites or blogs. Moreover, it will help avoid not only spelling and punctuation errors but also stylistic ones. It will give tips for the most accurate words and phrases to fully express the idea and leave a mark in the user’s memory.
Planning Tools
You can use a ready-made plan to create posts and stories and set a publication date for a few days, weeks, or even months while freeing up time for other things. Thus, you will never get confused and be able to strictly follow the established schedule linked to your audience’s activity.
The CoSchedule service invites you to use its tools free of charge for 14 days. It can work with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. In the starter version, you can schedule publications only, but in more professional versions, all your actions, including teamwork, can be carried out in accordance with the calendar.
In addition to the standard post scheduling, Loomly allows working with comments and messages. Sending is also can be set up for a specific date and time. By the way, you can work with advertising there: create, configure, edit, and analyze indicators.
The service is designed to connect with Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, and the first 15 days come for free.
Analytics and Monitoring Tools
These types of programs and services help specialists analyze the effectiveness of content. That is, they calculate the reach, the growth of subscribers, the number of likes, comments, reposts, and saves.
With their help, you can track user activities across all social media accounts you work with. You will be aware of all mentions of your brand or your competitors brand so that you can immediately respond to negative or positive reviews. In addition, you will be able to receive up-to-date statistics on keywords frequency and brand mentions, as well as indirectly analyze the effectiveness of advertising.
You can choose between BrandMentions, Meltwater, Reputology, or Hootsuite. Social Pilot offers even a broader list of features. With it, you can manage accounts and improve the effectiveness of content on Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Instagram, TikTok, and Tumblr. The service is available as a web application and as an extension in Chrome.
Final Word
It depends only on your needs and preferences which tool to choose. In any case, the choice you
make will benefit you and reduce your workload greatly.
